The culture and specific knowledge
The IIC is very committed to identifying and regrouping the culture and specific knowledge of each country on the coffeeology. Their implications for the global economy are very important.
In fact, each country has its own approach, its feelings conditioned by education and dietary habits, its history and climatic conditions. All this leads to what could be defined as a dietary cultural identity which must be considered when dealing with the coffee market in its globality or each of its many components.
It must be examined to what extent a specific form of coffee and flavour preferences prevail in the consumption habits, of each country to get a clear idea of what the offer should be.
That is why this offer determines all operating conditions and results of the coffee sector which is the second, in value, global market after oil.